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Inside a High-Performing BFCM Email Calendar While fundamentally an American event, Black Friday and Cyber Monday have transformed into a global retail standard. In Canada, this promotional window has been the most important shopping event of the year, officially dethroning Boxing Day back in 2019. Because there’s so many participants, inbox competition has never been…

The Only Black Friday Marketing Campaigns Framework You Need (2026 Edition) Black Friday and Cyber Monday drive a large share of annual ecommerce revenue. For many brands, performance during this period determines the outcome of the entire year! In 2026, the environment has become more complex and preparing for Black Friday and Cyber Monday feels…

Black Friday/Cyber Monday Is Over Here’s What You Should Be Looking For in Your Post-Mortem

5 Ways Consumers Can Win on Black Friday 2023