5 Ways Consumers Can Win on Black Friday 2023

5 Ways Consumers Can Win on Black Friday 2023

The 2023 holiday season has officially arrived with exciting offers from your favourite and soon-to-be-discovered brands. The biggest sale event of the year is fast approaching, so learn to take advantage of the Black Friday and Cyber Monday deals with our advice (digital marketing specialists have the best shopping tips).

1. Plan Your Shopping List Ahead

Start early by researching the products you want to purchase and creating a shopping list ahead of the sales. Your list should consist of must-haves and nice-to-haves that you want to find deals on during Black Friday 2023. The earlier you plan, the more options you'll have. Make sure to note the current market value of these items and create a budget based on this. Check these items' price history and past discounts to give you an idea of how much you might expect to save this year.

2. Subscribe to Emails & Social Media Alerts From Your Favourite Brands

Many companies use email to connect with customers and share sales and promotions. Remember to subscribe to email lists from your favourite brands and stores so you don't miss out on their Black Friday and Cyber Monday sales.

You can even create a dedicated email address for promotional emails and newsletters. Make sure to use a classic inbox if you're using Gmail so that you don't miss out on any discounts.

Another way to stay connected and up-to-date is to follow brands on their social media pages. You will get exclusive information on promotions and new product drops. 

Bonus tip: Turn on post notifications for your favourite brands on social media so you don't miss out!

3. Use AI as Your Shopping Assistant

AI-powered tools like KnowBuddy, Lykdat, Price Whistle, etc., can help you find similar products and best deals effortlessly for the products you're looking for. There are also shopping AIs that can track your orders and notify you of updates.

Example of a conversation with the KnowBuddy Chatbot
KnowBuddy Chatbot

4. Use Browser Extensions and Discount Sites to Find the Best Deals

In the same vein as AI, take advantage of extensions and discount sites. Here are a few of our favourite tools to find deals:

Use CamelCamelCamel to pricewatch on Amazon. It's a free Amazon price tracker that can alert you about price drops on products you are watching and will also tell you the price history for the item. 

Shop on Rakuten and download the browser extension to get the brands' best deals, as well as up to 40% cashback on top of these discounts. 

Use RedFlagDeals to find user-sourced top products. This site finds the best deals and coupons for various categories. 

Use the Honey browser extension. Marketers hate it; consumers love it! This extension automatically adds discounts when checking out and will tell you historic price drops to ensure you get the best deal.

Step-by-step instructions on how the Honey extension works
Honey Extension - How it Works

5. Take Advantage of First Order Deals

Don't hesitate to interact with the brand's social content and ads (yes, click on an ad!) when you find any product interesting. Brands that offer the products or similar products will be able to find you via their marketing campaigns. Most ecommerce brands eager to find new buyers like yourself often offer a first-time buyer discount, which could give you a discount range anywhere from 10% to 20% on your first purchase.

Ready to make the most of the Holiday season? Get shopping and implement these tips this Black Friday and Cyber Monday 2023. Save big, and thank us later.

For more insights from our digital marketing specialists, follow us on Instagram or explore our blog section.


Anh Do
Marketing Coordinator

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