5 Ways Consumers Can Win on Black Friday

5 Ways Consumers Can Win on Black Friday

Black Friday is almost here and we thought it would be helpful to share some tips to help consumers score the best deals this shopping season.

With the changing economy, inflation, supply chain issues and global uncertainty, this year might look a little different for both consumers and brands. Take advantage of this time and save money using our insider secrets!


1. Create a Shopping List

Make a shopping list of must-haves and nice-to-haves that you want to find deals on this Black Friday. Make sure to note what the current market value of these items are, and create a budget based on this. Check these items’ price history and past discounts to give you an idea of how much you might expect to save this year.

This will be useful for a few reasons.

  • Due to inflation, you may need to be smarter with your spendings.
  • You will reduce impulse purchases.
  • You won’t forget things!

2. Subscribe to Emails & Social Media Alerts From Your Favourite Brands

Many companies use email to connect with their customers and share sales and promotions. Make sure to subscribe to email lists from your favourite brands and stores so that you don’t miss out on their Black Friday and Cyber Monday sales.

You can even create a dedicated email address to receive all of your promotional emails and newsletters. Make sure to use a classic inbox if you’re using gmail so that you don’t miss out on any discounts.

Another way to stay connected and up-to-date is to follow brands on their social media pages. You will get exclusive information on promotions and new product drops.

Bonus tip: Turn on post notifications for your favourite brands on social media so you don’t miss out!

3. Use Browser Extensions and Discount Sites to Find the Best Deals

Here are a few of our favourite tools to find deals:

Use the Honey browser extension. Marketers hate it, consumers love it! This extension automatically adds discounts when checking out and will tell you historic price drops so that you are sure you are getting the best deal.

Use CamelCamelCamel to pricewatch on Amazon. This is a free Amazon price tracker that can alert you about price drops on products you are watching and will also tell you the price history for the item. 

Shop on Rakuten and download the browser extension to get the brands’ best deals, as well as up to 40% cashback on top of these discounts. 

Use RedFlagDeals to find user-sourced top products. This site is dedicated to finding you the best deals and coupons over a variety of categories

4. Start Shopping Early

Black Friday is no longer limited to one day of sales, it has become a whole shopping season! Some brands start their Black Friday sales early, while other brands run pre-Black Friday sales. With global supply chain issues still happening, it may be worthwhile to shop early so that you don’t miss out on a product you’ve had your eyes on. 

Even if you just start browsing early, make a note of what prices currently are, as they may have increased. Build a dream cart with items you hope to buy, then abandon the cart. This will trigger remarketing ads and lead to potential lower discounts sent to you!

5. Be Prepared for Sold Out Inventory and Stock Shortages

As previously mentioned, due to supply chain issues, companies may have a limited stock. Be understanding with sales associates, as this is out of their control. You can always ask if there is the possibility of getting a rain-check coupon for the sale to use once the item is back in stock. If this is not possible, you may have to wait for the next time the product goes on sale, like Boxing Day 2022!


Ready to make the most of the Holiday season? Get shopping and implement these tips this Black Friday and Cyber Monday. Save big, and thank us later.

For more marketing insights, make sure to follow us on Instagram and turn on post notifications so you don’t miss out.


Jillian Simpson
Marketing Coordinator

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