Archive for September 2026

How to Run a BFCM Post-Mortem That Actually Improves Performance Here’s How to Turn Your Post-Mortem Into a Q1 Strategy Black Friday/Cyber Monday (BFCM) is the most intense period of the e-commerce calendar. High stakes, high spending, high pressure, and often, high reward. But once the dust settles, brands that truly win aren’t the ones…

Paid Media Strategy for BFCM: What Actually Drives Performance in 2026 Last year’s Black Friday/Cyber Monday playbook needs more than a refresh, it needs a rewrite. Performance during this promotional period has fundamentally shifted. Between Meta’s overhauled ad architecture, Google’s AI-first shopping, and a consumer base that has grown hyper-selective about early deals, the margin…