In 2016, a new video social media platform launched and its growth has yet to plateau. Today, TikTok has over 2 billion downloads & 1 billion monthly active users.
This might have left you wondering whether this prevalent platform should become a part of your social media strategy. Here are a few reasons why you should include TikTok in your social arsenal, and some tips on how to get started.
As with most new social media platforms, TikTok’s rise to fame was largely due to the younger generations. However, it gained popularity with older demographics very quickly. So before diving into the platform, it’s important to figure out if you’ll find your target demographic on TikTok, and if it’s the most effective way to reach them.
Instagram and Facebook have become saturated and it is becoming increasingly difficult to grow and reach new users. Looking for new platforms is a great way to expand, reach new audiences, and stand out from the competition. Many companies are finding success on TikTok due to its creative and authentic nature. The algorithm also offers great exposure which is essential for generating brand awareness.
If TikTok seems to be the right choice for you, continue reading to learn how to get started.
Step 1: Create your account
The first thing to do to get started on TikTok is to download the app and create an account. When you create an account, it will be a personal account by default. Make sure to switch it to a professional account to get better insights on performance and your audience.
Some best practices when setting up your brand or company’s profile include:
- Using your logo as the profile image
- Having a recognizable username (preferably the same one you use on other platforms)
- Having a clear and concise bio describing who you are and why people should follow you.
Step 2: Get Comfortable with the Platform
If you are used to more photo based social media platforms, like Instagram or Facebook, it is important to understand how TikTok is different. Create a profile, follow accounts and hashtags in your industry, and see what they are doing. Take note of transitions, video styles, sounds, and captions that are being used or catching your attention. Use this research as inspiration for what you can do with your own account.
Step 3: Determine Your Goals
Before you start posting, don’t forget to set specific goals for this new platform. This could include (but is not limited to) growing brand awareness, educating your target audience, or increasing sales. At <imajery> we believe data is the key to success. Make sure to set specific and measurable KPIs to track your progress.
Step 4: Plan your content
Now that you’ve set your targets, you can start brainstorming and planning content related to them. Consider what type of content aligns with your brand and your goals. It is also important to think about what your desired audience would like to see. What pain points are they struggling with? What questions might they have that you can answer?
Step 5: Show Up Consistently.
Once you're done with step 3 and 4, it's time to start posting! Once again, consistency is key. So it’s imperative to create a schedule; start batch creating, and schedule your content to make sure you are prepared. Continue to post regularly, even if your first few videos don’t seem to perform well. Remember, it takes time to grow your following on a new platform. Don’t get discouraged.
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