How to Optimize Your Instagram Profile

How to Optimize Your Instagram Profile

With over 2 billion active users, Instagram has become a powerful platform for businesses and individuals to build their brands and reach a wider audience. With the volume of users and so much content available, it's crucial to optimize your Instagram profile to stand out and make a lasting impression. Let’s get started with the basics.

1 - Your name

When choosing your official Instagram name, make sure it is unique to you and will rank in search results. Here are some things that we would recommend including: 

  • Your Business Name
  • Your industry 

For example, our Instagram name is <imajery> Digital Marketing Agency. 

Remember that the name is searchable, so think about what your ideal followers might search for when looking for a new account to follow.

2 - Your Handle

Your username should also be recognizable, unique and related to the name of your business. Try to stay consistent with your username across all social media platforms. This will ensure that your branding is cohesive and makes your page easier to find.

You can also find Instagram username ideas with Instagram name generators.

3 - Your Profile Picture

Your Instagram icon should be a high-quality and clear image. Ensure the image you choose is high quality and fits well in the circular format in which it will be displayed.

Your profile picture should be easily recognizable and represent your brand or business. Your company logo would be the ideal image. Keep it simple and easy to retain at a glance.

Like with the handle, it is essential to be consistent across platforms.

Optimized Instagram Icon
Optimized Instagram Icon - Example

4 - Your Bio

Your bio is 150 characters of SEO gold! It's your first chance to turn someone viewing your Instagram profile into a new follower.

In this short text, it is important to convey

  • Who you are
  • What your business is
  • What your account is about
  • Why people should follow you

Some extra information you could include is

  • Your location (or locations)
  • Specific services you offer
  • Ratings or highlights
  • A call to action
Optimized Instagram Bio
Optimized Instagram Bio - Example

There's no one correct way to write an Instagram bio, so experiment, test and see what works for your brand!

5 - Your Link

Until recently, Instagram only allowed for a single clickable link on a profile, leading to many accounts turning to alternative methods such as Linktree. In April 2023, the ability to add multiple links was finally rolled out. This new feature can be helpful if you have blogs, events, or any additional links you'd like to direct your followers to.

We recommend having a minimum of one link associated with your profile. The links can lead to your website, a landing page, a blog, or anything related to your brand. If you do have additional links, make sure to label them and keep them organized clearly.

6 - Your Highlights

Instagram highlights covers are a great way to showcase your products, services, or key features on your profile. Your Instagram highlights should be organized by topics relevant to your company and its offerings. Consider creating highlights for your most popular products, services, or features.

Use high-quality images or videos, and keep the title of the highlight short where possible, so people can quickly understand what the highlight is about.

Finally, create branded covers to maintain a consistent look and feel across all your highlights.

Branded Instagram Highlights
Branded Instagram Highlights - Example

7 - Other Information

In the settings side of your profile, other fields can be filled out, such as category, contact info, and action buttons. We recommend filling out as many of these relevant fields as possible.

Adding CTA buttons such as contact us, email, and book now can also be useful depending on the nature of your business. If you feel that one is relevant to you, we suggest that you enable it on your profile.

Optimizing your Instagram profile can go a long way in building a strong presence on the platform and connecting with your audience. Remember, it's not just about the aesthetics, though – it's also important to regularly post quality content and engage with your followers to keep them interested and invested in your brand. Take the time to optimize your profile and stay consistent in your content strategy, and you'll be well on your way to Instagram success!

Need more help? Contact us here.


Jill Simpson
Marketing Coordinator

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