Google Tag Manager - Creating a Server Container

Blog, Tips & Tricks

Google Tag Manager - Creating a Server Container

Blog, Tips & Tricks

A Google Tag Manager server container allows measurement code to be run separately from your website using Google Cloud’s infrastructure. It offers several advantages over site tags.

  • Cookies: Provides an alternative to third-party cookies and platforms that don’t allow client-side measurement.
  • Improved performance: Some measurement tags on your website can be migrated to a server container instead of running on the client side, which could speed up page load time.
  • Better security: Your client’s data is more secure when collected and sent in a server-side environment.

Create a Tag Manager server container

To use server-side tagging, create a new Tag Manager server container:

  1. Go to tagmanager.google.com and login with your Google user.
  2. Click next to the correct account name.
  3. Choose Create Container.
image-1
  1. Under Container name enter “www.yourwebsite.com - Server Container".
  2. Under Target platform, choose Server.
  3. Click Create.
image-2
  1. A dialogue to set up your tagging server titled Install Google Tag Manager will appear.
  2. Click Automatically provision your tagging server.
  3. A dialogue titled Create tagging server will appear.
  4. Select a billing account and click Select billing account and create server. If you do not have a billing account, skip to the Creating a Google Cloud billing account section below.
  5. Wait for the “Stand by while your server is created. This may take a few minutes.” dialogue to finish.
  6. On the Server Created dialogue, click Close.

Creating a Google Cloud billing account

  1. Click Create a billing account. A tagging server should fall under the free tier of Google Cloud services unless your organization is already using Google Cloud for other services or in the event that your website receives a large amount of traffic.
  2. In the Name field, enter an identifiable name such as “TD Visa”.
  3. Select the correct Country to be billed in that country’s currency.
  4. Click Continue.
image-3
  1. Fill out the Set up your billing profile page and click Submit and enable billing.
  2. Return to tagmanager.google.com.
  3. Click next to your server container and select Container Settings.
image-4
  1. Click Set up your tagging server.
  2. Click Automatically provision your tagging server.
  3. A dialogue titled Create tagging server will appear.
  4. Select your newly created billing account and click Select billing account and create server.
  5. Wait for the “Stand by while your server is created. This may take a few minutes.” dialogue to finish.
  6. On the Server Created dialogue, click Close.

Author

Jay Sala
Founder

Interested in working with Us?
We'd love to hear from you!

  • This field is for validation purposes and should be left unchanged.