Digital Marketing Agencies are loving Google Analytics 4, the upgraded version of Universal Analytics. Although Google Analytics 4 can seem confusing at first, it contains a number of extremely useful features not found in UA. Ready to flatten the learning curve? Here are three new GA4 game-changing features to get you started.
1. Visualize your User’s Path
GA4 comes with the ability to identify users using a variety of different metrics and track them through the full goal funnel, allowing for reports with a higher level of accuracy than UA. The options for custom reports are therefore significantly greater and provide more actionable data to a performance marketer, which in turn can help improve user retention and website efficiency.
Funnel charts, for example, allow marketers to visualize at which point potential customers exit their website, allowing for specific modifications to their website. Marketers can also easily identify which products or product categories are their strongest/weakest performers.
2. Cross Device Tracking
One of the main blind spots when it came to Universal Analytics was its cross device and cross platform tracking. However, GA4 comes with a major upgrade in this department. It is now possible to track a user’s complete journey over multiple platforms and devices, providing the most accurate data to any burgeoning Google Ads Specialist.
3. Predictive Analytics
One of the most highly anticipated features of GA4 is predictive analytics. This innovation allows for the deployment of all of Google’s Business Analytics to forecast future goal performance. Using this feature will allow you to compare Google’s predicted performance vs your actual performance and make changes accordingly.
Google Analytics 4 brings a range of new features and benefits that make it a worthwhile upgrade from UA. While it may be difficult to leave UA behind, the new capabilities of GA4 can make that change more exciting.
By leveraging reports, cross device tracking, and predictive analytics, GA4 offers a more comprehensive understanding of user behavior and a more powerful tool for Google Ads Specialists, digital marketing agencies and business owners.
Let us know which new feature you will be taking advantage of by tagging us or sending us a message on Instagram.
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