Succeed on the Web
Search engine optimization (SEO) is the process of improving the visibility of a website in a search engine’s “natural,” or unpaid (“organic”), search results. In general, the higher ranked and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO targets different kinds of search, including image search, local search, and video search.
At Imajery we are on the pulse of changes to Google and their SEO ranking factors. Our experience working with Montreal and other Canadian businesses to improve their SEO strategy ensures you get an informed assessment of the SEO opportunities for your business, and a team that can implement SEO optimizations to capture more traffic from search engines.
Optimizing your website for search engines breaks down into two mandates:
What your website says you’re about:
On-page SEO includes optimizing the SEO text and structure of the site as well as applying keyword optimization identified during an initial analysis phase.
Digging into the code we can enable your site to reveal rich snippets in the search results, speed up your website page load time, and rank higher for your targeted keywords.
What the rest of the web says about you:
Off-Site SEO is a crucial activity that can produce both short and long-term increases to website traffic. Other relevant sites are sought out as places to promote the site, either through links, articles, content-posting, or user engagement, all with the goal of acquiring links and mentions that can deliver long-term traffic and brand benefit.
This strategy is newly referred to as Inbound Marketing and is the future of any SEO, organic online marketing strategy.