We use analytics to identify patterns, opportunities and potential problems across the customer journey. Those insights can inform paid media, creative, email, website optimization and broader marketing strategy.

Yes. Where appropriate, BigQuery can be used to centralize, organize and analyze larger or more complex marketing datasets and support advanced reporting and analysis.

Yes. Depending on the data available, we can analyze customer segments, cohorts, retention patterns, lifetime value and other behaviours to better understand how different groups of customers interact with your business over time.

Marketing attribution is the process of understanding how different channels and customer touchpoints contribute to a conversion or business outcome. Because customer journeys often involve multiple interactions, attribution can provide additional context beyond simply giving all credit to the final click.

Yes. Conversion tracking can be built around different business models and objectives. This can include purchases and revenue for ecommerce businesses as well as form submissions, calls and other qualified actions for lead-generation businesses.

Yes. We can create custom dashboards and reporting that bring together the metrics most relevant to your business. Depending on your measurement ecosystem, this can include data from analytics, advertising platforms and other marketing sources.

Yes. We use Google Tag Manager to implement and manage tracking for website events, conversions and marketing platforms without requiring every tracking change to be hard-coded directly into your website.

Yes. We can set up, configure, audit and troubleshoot GA4 implementations to help ensure important website interactions and conversions are being captured appropriately.

<imajery> provides analytics and measurement strategy, GA4 and Google Tag Manager implementation, conversion tracking, dashboards and reporting, attribution analysis, audience segmentation, cohort analysis and other marketing performance insights.