Yes. Email and CRM data can inform paid media audiences, customer segmentation, creative, website experiences and broader marketing strategy. Connecting these channels can help create a more consistent customer journey.

The right KPIs depend on the purpose of the campaign or flow. Measurement can include engagement, clicks, conversions, revenue, lead activity, audience growth, retention and other business-specific outcomes.

Yes. Email and CRM strategies can be built around different customer journeys. Ecommerce programs may emphasize purchase behaviour, retention and repeat revenue, while lead-generation programs may focus more heavily on nurturing prospects, qualification and moving leads toward a sales conversation.

Yes. Our email and creative teams can develop email copy, subject lines, calls to action, responsive designs, campaign templates and automated flow creative.

Yes. Depending on the data available, audiences can be segmented using factors such as engagement, behaviour, purchase history, interests and stage in the customer lifecycle to create more relevant communications.

Yes. We can support ongoing newsletters, promotional campaigns, launches, seasonal campaigns and other email communications, including strategy, segmentation, copywriting, design, execution and reporting.

Yes. We can develop automated flows around key stages and behaviours in the customer journey, including welcome, lead nurture, abandoned cart, post-purchase, retention and re-engagement. The right automations depend on your business model and customer journey.

Lifecycle marketing is an approach that adapts marketing communication to where someone is in their relationship with your business. Email and CRM data can be used to create different experiences for new subscribers, prospects, first-time customers, repeat customers, inactive customers and other audience segments.

<imajery> provides email marketing strategy, campaign management, automated flows, lifecycle marketing, CRM strategy, audience segmentation, email design, copywriting, testing, reporting and ongoing optimization.