<imajery> can support Black Friday/Cyber Monday strategy and execution across paid media, email & CRM, creative, web and analytics. The exact scope can be built around the areas where your business needs support rather than requiring a one-size-fits-all package.

A dedicated landing page can be valuable when your campaign needs a focused destination for a specific offer, audience or message. It can also create a more consistent journey between your ads or emails and the action you want customers to take. Whether you need one depends on your campaign and existing website experience

Black Friday email marketing can begin before the main promotional weekend. Pre-sale communication can build anticipation, encourage sign-ups, communicate early-access opportunities and prepare subscribers for what’s coming. The campaign can then continue through the promotional period and into post-purchase or retention communication.

The right paid media mix depends on where your customers are, how they discover your business and what you’re trying to accomplish. Google can help capture existing demand, while platforms such as Meta can support prospecting, remarketing and demand generation. The strongest media plan is built around your objectives rather than trying to advertise everywhere.

A comprehensive Black Friday and Cyber Monday marketing strategy can include the offer and promotional calendar, paid media, audience targeting, email and CRM, campaign creative, landing pages or website updates, conversion tracking, reporting and post-purchase retention. The exact mix should depend on your business, customers and campaign objectives.

Black Friday/Cyber Monday planning should begin well before Black Friday itself. Strategy, offers, budgets, audiences, email campaigns, creative, landing pages and measurement all take time to coordinate. Starting earlier also gives you more opportunity to build audiences and demand before competition reaches its peak.