Succeed on the Web

2012 April

Google Targeting “Overly Optimized” Websites With Search Update

Google Targeting “Overly Optimized” Websites With Search Update

Recently, during a South by South West Q&A session, Matt Cutts (Head of Google’s Webspam team) briefly discussed a new change in Google search results that would penalize “over optimized” websites. The penalty would cause sites that currently rank well but have suspicious or seemingly over optimized content to drop in search result placement. The […]

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Facebook Timeline Change: Are You Prepared?

Facebook recently pushed out their new “Timeline” layout to user profiles. Although the change is primarily cosmetic, it presents new opportunities to promote your brand/business, while throwing potential curve balls at you with previously created custom pages. The biggest change with Facebook Timeline is the addition of the ‘cover photo’, a customizable 850 x 315 […]

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Google AdWords Client: SPCA

The Canadian Society for the Prevention of Cruelty to Animals, founded in Montreal in 1869, was the first humane society in Canada.  Recently, the SPCA approached us looking for a way to boost awareness and donation numbers through increased website traffic.  With this in mind, we launched a CPC Advertising campaign through Google AdWords.  Our […]

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