Analytics

Google Analytics - Website ROI

Google Analytics is an enterprise-level web analytics tool suite, providing you with a central hub to streamline all of your online marketing efforts. It enables you to monitor how people found your site, how they explored it and how you can enhance their visitor experience.  This essential toolset allows you to get the most out of your website.

Google Analytics integrates with Google Adwords, Google Adsense and Google Webmaster Tools to offer a comprehensive set of analysis methods to help develop marketing strategies and increase the ROI of your website.

How Can I Use This Information?

How Can We Help You?

At Imajery, we are well-versed in web analytics, having installed and optimized the full Google suite for over 50 enterprises – from small online stores to world class hotels in New York City. We are ambitious in our usage of these tools to help increase the value of your online presence and even generate new revenue streams.

With comprehensive analysis we help you understand your users and give them a better platform to engage with your business, increasing the value of your online efforts.

Google Analytics FlowchartDetailed Page Events, Interactions and Performance

Part of our installation for your site includes special Event and Goal tracking. We will help identify special actions on your site that represent important ‘conversions’ by users.

A conversion represents the achievement of a goal that you want your visitors to complete on your site. Whether it’s purchasing a product, downloading a catalog or interacting with an application, you get to decide what is important and what constitutes a successful visit.

With Events and Goals we will measure the effectiveness of your web platform to steer visitors from any starting point (your homepage, an ad, an email campaign, external links) to completing a conversion. Combined with Visitor Flow we can visually demonstrate and identify what works to funnel users to conversions, and what could be improved.

Ecommerce Integration

With Ecommerce Integration on your site we can demonstrate dollar value of marketing strategies and clearly help you understand how your online presence is affecting your bottom line. Revenue and transactions tell the real story and we will tightly integrate your products into the Analytics Reports to give you a revealing perspective of how your online business is performing.

Google SuiteSocial Engagement

More than ever, the Internet is a social environment. Customers are continuously sharing their experiences online about services they use. This viral marketing scene is an essential and powerful tool to be harnessed.

We bolster your social networking presence and with Analytics, demonstrate how social engagement increases traffic to your site and leads to conversions.

Mobile tracking

Similarly, more users than ever are browsing the web on mobile devices. In fact, in some countries mobile browsing is becoming more popular than desktop browsing because of the portability and cost of these devices.

We combine our mobile development techniques with tracking of mobile user behavior to give you a strong insight into how people browse, share and engage with sites on their mobile devices. We help develop strategies to take advantage of this powerful and growing trend.

Google Adwords FlowchartCustom Reporting and Behaviour Visualization

We provide a powerful set of Custom Reports tailored to your company’s unique needs. Custom Reports are designed to produce the data that matters to you. Since every business and web platform is different, customized reporting is extremely valuable to represent key angles that identify with your core business.

Flow visualization and graphs in your Custom Reports, help you read between the lines and offer a revealing visual insight that is often lost in standard table reporting.