Things were busy again this week in the Imajery office with the signing of multiple new projects, several projects nearing completion, the addition of new staff members and the launch of the new Districkt Hotel website.

The Districkt Hotel is located in the heart of Manhattan in Midtown on West 40th Street, just steps away from Times Square and The New York Times. For the website upgrade, we created a custom framework and design which features tight social media integration, search engine optimization, full mobile and tablet compatibility, as well as custom booking and map widgets.

If you plan on heading to New York this summer, or just want to see our latest design, check out the Districkt Hotel website.

While Imajery offers a full range of Analytics tracking and management services, one service in particular we’ve been working on extensively over the past few months is the ‘Custom Dashboard’ feature.

What is a Custom Dashboard?
Custom Dashboards use Analytics data to give a broad scope of visitor activity which is far more informative than standard reporting alone. They can be helpful in monitoring many different aspects of your site, but they are particularly useful when focused on a specific field of interest. 

For example: We recently built a custom dashboard for a client based on the technology used to view their website.  This custom data set enables us to make better decisions about which platforms to support, and which may no longer be worth developing.  Since there are so many platforms and operating systems to consider, a single report simply can’t give us the broad scope of data required to fully understand user technology. By setting up custom widgets however, we are able to rank the technologies and metrics that matter the most. 

For more information on Custom Dashboards for Analytics or other Internet Marketing Services provided by Imajery, please contact us using our online form.

“What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.”
– Matt Cutts – SXSW SEO Q&A – March 2012

With this update on the horizon, it is increasingly important for website owners, webmasters, and development companies to steer clear of misleading SEO, link building, and content building methods.

Why the change?
Google’s main goal is to provide accurate, relevant results to search users. Like much of its search updates, the intent is to eliminate false practices that essentially trick Google into thinking a site is relevant.

Worried about your site?
We’ve got some tips to follow, that should help you avoid the upcoming penalties.

• - Keep your content relevant, fresh, and up-to-date.
• - Avoid duplicate or redundant content. 
• - Implement proper canonical tags when content appears more than once on your site.
• - Avoid designs that are exclusively Flash.
• - Keep linkbuilding efforts honest.  
• - Incoming and outgoing links should be relevant
• - Avoid link farms and other black hat SEO methods.
• - Don’t flood your page with 3^rd party advertisements. 
• - Your content should be prominent on your page.

If you would like information on Imajery’s Professional SEO Services, use our contact form to get in touch with us today.

The biggest change with Facebook Timeline is the addition of the ‘cover photo’, a customizable 850 x 315 banner graphic, now located at the top of your profile. This new graphic space provides an excellent way to personalize your profile and make your Facebook presence better reflect your brand. It is also a great way to catch the attention of a first time page visitor and spark interest in your page.

 One potential pitfall of the Timeline update is the change in the canvass space of custom created pages.  Page width changed from 520px to 810px, which could leave unwanted whitespace, giving your profile an unbalanced and unprofessional look.

Noting the update, Imajery has gone ahead and revamped it’s Facebook profile with a custom timeline design and sub-pages which you can view here.  If you have a Facebook Page you would like to have upgraded, or would like to know more about how Imajery can help you improve your social media presence, contact us for a quote today!

The Canadian Society for the Prevention of Cruelty to Animals, founded in Montreal in 1869, was the first humane society in Canada. 

Recently, the SPCA approached us looking for a way to boost awareness and donation numbers through increased website traffic.  With this in mind, we launched a CPC Advertising campaign through Google AdWords.  Our expert AdWords management service provided the organization with an increase in traffic numbers, better search results, finer targeting, and improved ROI – all at a lower cost than traditional advertising.

For more information on the Montreal SPCA, please visit their website at: http://www.spca.com/

The result: A sleek, straight-forward, contemporary minimalist design style that accomplished just that.

View the website here: http://www.zuki.com/

In the past, Imajery has done design work and Google Adwords management for the company.  With 75% of their business leads now being generated through Adwords, Cohen & Master requested that Imajery add additional marketing elements to further boost their conversion numbers and brand notoriety.

The new campaign consists of:

Google Adwords Management – Adwords is the pay-per-click advertising service offered by Google that allows advertisers to precisely target a specific audience.  The benefits of Google Adwords over other forms of advertising include budgetary flexibility, in-depth traffic and conversion data with Google Analytics, and increased advertising relevance through contextual ad placement.

Search Engine Optimization (SEO) – SEO is the calculated use of keywords combined with optimized page content, code, and external link presence. The long-term benefits of the service will increase their search engine positioning and visibility, allowing Cohen & Master to reach a targeted client base in a cost-effective manner.

Social Media Marketing – Due to their popularity, having a proper presence on social media websites has become a powerful venue for companies to create interest and brand awareness.  Through social media marketing, we will build a network of core supporters which will allow Cohen & Master to further expand it’s client base while providing an additional medium for prospective clients to locate their services.

For more information on Cohen & Master, view their website at: cmtrees.com

So what is White Coffee anyway? Well, rather than roasting their coffee beans they take a blend of high quality Arabica coffee beans and apply dry heat for an extended period of time at a lower temperate. This innovative process doesn’t allow the coffee beans to fully develop into coffee, but rather to dry out and bake. The result is a tan coloured coffee bean which is smaller and much harder than a roasted bean. This baked bean has a sweet and subtle flavour with nutty, tea-like undertones.

For more information on their product visit the new Teabean website!

Integrated with a WordPress CMS, our happy client now has full control of their online branding using the easy to access WordPress backend, creating a more efficient updating process.

The Fan page on Facebook is jam-packed with added value for interested parties who can download a coupon for the bar after ‘liking’ the page, easily book a room, reserve a table, follow blog posts or answer a poll.

And voila! It’s fun, interactive and informative. Take a peek.

For more information on The Concordian, you can view their website here.